Hotel Vallemar boasts a prime location by the ocean, making it a great place to stay in Tenerife. What really sets this hotel apart is the exceptional service provided by the staff. Guests rave about the attentive and kind personnel who go out of their way to make their stay comfortable and enjoyable. The dining room staff, especially Cande, are a standout for their excellent service. Although there were some minor communication issues with English at reception, the overwhelming majority of guests found the staff to be professional, friendly and helpful. Even last-minute changes to bookings were accommodated with ease by the wonderful reception staff. The rooftop pool is another highlight of the hotel. While some guests noted that senior travelers were more prevalent during their stay, this didn't detract from the excellent service provided by the staff. Overall, the hotel is clean, well-maintained and has a lovely ambiance thanks in large part to the friendly and welcoming staff.